Blog
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WordPress multisite user roles: when admin doesn’t mean super admin
WordPress multisite creates two administrator tiers. Here’s what each can do, when role confusion breaks sites, and how to audit access correctly.
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Google Analytics 4 custom event parameters: the 25-limit nobody explains
GA4 lets you send custom event parameters—but only 25 per property are indexed. Here’s what happens when you hit the ceiling and how to plan around it.
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Affiliate link management: when spreadsheets cost you money
Most solo operators track affiliate links in Google Sheets. Here’s when manual tracking breaks and what the alternatives actually cost.
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Canva’s Magic Resize: when aspect-ratio automation saves time vs. breaks it
Canva’s Magic Resize promises one-click reformatting for every platform. Here’s when it works, when manual adjustments win, and the layout quirks to watch.
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WordPress transactional email: when wp_mail() fails silently
WordPress’s built-in email function breaks in ways you won’t see. Here’s when to replace it and what actually works.
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AI writing assistants charge per seat—when to share logins instead
Most AI tools bill per user, but solo operators with occasional collaborators don’t need full team plans. Here’s when shared credentials make sense.
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Newsletter archive search: when readers can’t find what you wrote
Most newsletter platforms offer archive search, but only a few index email body text properly. Here’s what actually gets indexed and what to use instead.
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Notion databases as CRMs: when it breaks and what to use instead
Notion feels flexible until sponsor outreach hits 200 contacts. Here’s when the database model fails and what solo operators actually need.
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Traffic spikes don’t convert when site infrastructure chokes
Viral posts and newsletter mentions fail to monetize when slow page loads, broken checkout flows, and unoptimized hosting turn visitors into bounces.
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Instagram Broadcast Channels: how the one-way DM feature works
Instagram’s Broadcast Channels let creators send one-way messages to subscribers. Here’s how they work, when to use them, and a non-obvious tip.