Blog
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Substack’s paid subscriber import: how it works and what breaks
Moving paying subscribers to Substack isn’t automatic. Here’s the API handshake, the CSV workaround, and the billing edge cases that cost you money.
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Google Analytics 4’s IP exclusion filter and why it still logs you
GA4’s IP filter doesn’t block traffic in real time—it tags and suppresses it later. Here’s what that means for your data and testing.
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What Gumroad’s ‘pay what you want’ pricing actually earns you
Real revenue data from operators who tried PWYW pricing on digital products—and what the average customer actually paid.
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WordPress admin-ajax.php: what’s hammering your server and how to fix it
The admin-ajax.php file handles asynchronous requests in WordPress, but poorly coded plugins can turn it into a performance bottleneck.
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AI image generators bill you per API call—here’s the math
DALL·E, Midjourney, and Stable Diffusion charge per generation. We break down actual costs, hidden fees, and when self-hosting saves money.
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Pinterest analytics: traffic numbers you can’t trust
Pinterest’s dashboard inflates reach and undercounts clicks. Here’s what each metric actually measures and how to reconcile the gap.
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Social proof widgets slow your site more than they boost conversions
Notification popups claiming “Sarah from Portland just bought” cost you 400ms of load time. The conversion lift rarely justifies the performance hit.
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Stop chasing every algorithm update—SEO traffic thrives on inertia
Algorithm panic wastes operator time. Most ranking shifts recover on their own. Here’s what actually matters when Google moves.
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Stripe’s payment link expiration: when time limits boost conversions
Stripe’s payment link expiration setting can increase urgency and reduce billing confusion—but most operators ignore it or set it wrong.