Blog
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ConvertKit vs. Beehiiv: which platform fits your business model?
An honest comparison of two popular newsletter platforms. Pricing, features, monetisation tools, and who each is actually built for.
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WordPress object caching: what it is, when to turn it on, and why
Object caching can halve your database queries and speed up dynamic pages. Here’s how it works and when it’s worth the complexity.
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How to set up WordPress on DigitalOcean and install One Two Three Send
A step-by-step guide for newsletter operators. From a fresh DigitalOcean account to a sending newsletter in about 90 minutes, with notes on what to skip, what to size correctly, and what to never do on the droplet itself.
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Why your free archive is training people not to subscribe
An open archive feels generous. But the better-indexed it is, the more it teaches your best readers they don’t need to be on your list.
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How to use Amazon SES to send newsletters at scale
Amazon SES is roughly 10x cheaper than the alternatives, and once your monthly send count crosses about 50,000 you stop being able to ignore it. The playbook we wished we’d had when we moved: setup in the right order, the parts vendors don’t tell you, and what to do six months later when reputation problems…
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The opening line nobody reads (and why you keep writing it)
Most newsletters waste the first 10 words on apologies, hellos, or context. Here’s what to do instead.
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How click tracking signals to Gmail that you’re a marketer
The wrapper around every link in your newsletter is teaching inbox providers to filter you out. The fix is one toggle.
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The timestamp in your footer that’s costing you readers
There’s a tiny piece of metadata in every send that quietly tells half your audience the email isn’t for them.
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Where half your signups quietly disappear
Confirmation emails are the most under-considered part of a newsletter funnel. They are also where most growth leaks out.
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Bounce rates are a hiring decision, not a problem to fix
Every bounce is a signal — but most operators read the wrong signal. Here’s what the bounce list is actually telling you.