The newsletter for people who send newsletters.
Daily tactics, templates, and stories for running a newsletter. Subscribe free — and upgrade to the paid weekly edition for the inside playbook on building a profitable newsletter business.
Free newsletter subscribers get the pro WordPress plugin, no upgrade required.
What arrives in your inbox
Tactics
What is actually moving opens, clicks, and list growth — with numbers from operators willing to share them.
Templates
Subject lines, welcome sequences, referral prompts, onboarding flows — ready to paste into your own drafts.
Playbooks
Revenue, sponsorships, paid tiers, and the real decisions behind profitable newsletter businesses — in our paid weekly edition.
The plugins we built
We run our own newsletter — and our own Facebook page — with the tools we ship. All free.
One Two Three Send — the plugin
A free WordPress plugin that drafts, edits, and sends AI-written newsletters from inside your admin. Subscribe to our free daily newsletter and you also receive the pro plugin zip by email — Stripe paywalls, Mailchimp / MailerLite / Brevo / ConvertKit, popup and slide-in forms, full AI audit, archive page, auto-send, open-rate reporting.
One Two Three Post — the Facebook plugin
A separate free WordPress plugin for scheduling and publishing posts to a Facebook Page from inside your admin. Composer, calendar, native coloured-background text posts, optional first comment. The Pro extension — free to daily-newsletter subscribers, same as Send Pro — adds a pre-publish validator chain that blocks AI-image filenames, duplicate captions and images, off-season content, and banned-word matches.
Read these first
Step one
How to launch a newsletter on your own domain
Substack takes 10 percent. Beehiiv charges per subscriber. Mailchimp scales against you. Register a domain, get hosting, install One Two Three Send. Under $20 a month, you own everything.
Step two
How to write your first newsletter
From a fresh admin to a sent first issue in ten minutes. Configure once, draft in Gutenberg, run the pre-send audit, hit Send Now. The click-by-click flow with the One Two Three Send Pro plugin.
Step three
How to get more subscribers
The most reliable growth lever isn’t ads or going viral — it’s cross-promotion with other newsletters. The new Newsletter Network feature makes it free and automatic. Five-minute setup.
Questions
Who is this for?
Anyone running — or about to start — a newsletter. Whether you are on Substack, Beehiiv, Mailchimp, Kit, or WordPress, the daily tactics and templates apply.
How often do you send?
Every weekday morning for the free edition. Once a week (Sundays) for the paid premium edition.
What does the free newsletter include?
Daily tactics and templates, plus the pro One Two Three Send plugin delivered by email. No credit card, one-click unsubscribe.
What is in the paid weekly edition?
The inside playbook on building a profitable newsletter business: revenue breakdowns, sponsorship deck templates, paid-tier pricing analysis, retention and churn numbers from working operators, and deeper tactical writeups than the daily allows. The paid edition is content only — the plugin is free regardless of tier.
Do I need to use WordPress?
No. The newsletter is tool-agnostic. Our WordPress plugin is one tool we happen to ship — reading the newsletter does not require using it.