Blog
-
The five subject-line formulas that train readers to ignore you
Patterns Gmail’s algorithm catches faster than you do — and what to write instead.
-
Send frequency is a retention decision, not a content one
How often you send is the single biggest lever you have on lifetime subscriber value. Most operators get it backwards.
-
The plain-text version that secretly halves your delivery
Every HTML email carries a plain-text twin. Yours is probably empty — and Gmail notices.
-
What your image-heavy emails cost you in deliverability
Image-to-text ratio is one of the strongest spam signals there is. Here’s the threshold most operators cross by accident.
-
Why a missing line break ruins comprehension faster than typos
Mobile email reading is paragraph scanning, not reading. White space is the design system you didn’t know you had.
-
The footer that’s quietly turning into a legal liability
GDPR, CAN-SPAM, and a 2024 FTC update changed what every newsletter footer is required to contain. Most haven’t caught up.
-
How much money does your newsletter lose in spam?
Spam folder placement isn’t a delivery problem. It’s a revenue problem with a deliverability symptom.
-
The newsletter template that’s making readers work too hard
If your email needs three explanations before the first paragraph, your template is doing the writing’s job.
-
Your unengaged subscribers are worth more than you think
The conventional advice is to suppress people who don’t open. The math says the conventional advice is wrong.
-
Your newsletter’s ‘from’ name is doing more work than your subject line
Most senders obsess over subject lines and ignore the field that actually determines whether the email gets opened: the from name.