Blog
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AI writing assistants lose your brand voice after 10,000 words
Context windows look infinite on paper, but production use reveals where AI memory fails. Here’s what breaks and how to architect around it.
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Traffic attribution breaks when you rely on a single UTM parameter
Most operators tag utm_source and call it done. Here’s why that kills your ability to compare channels and what to track instead.
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Analytics dashboards hide more than they reveal
Most analytics dashboards show you what happened, not why. Here’s what vanishes in the default view—and how to surface it.
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WordPress multisite migration: what breaks and what doesn’t
Moving a multisite install to a new host breaks URL mappings, media paths, and subdomain DNS. Here’s what to expect and how to fix it.
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AI token counters lie—here’s how to bill clients accurately
Token estimators and dashboard counters often disagree by 15–30%. Here’s what causes the mismatch and how to set up reliable usage tracking.
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Stripe checkout sessions expire after 24 hours—here’s why
Stripe’s checkout session expiration isn’t arbitrary. Understanding the 24-hour window helps you design better payment flows and recover lost conversions.



