Blog
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Attribution windows shorter than your sales cycle break conversion tracking
Most analytics platforms default to 7-day windows. If your funnel takes longer, you’re crediting the wrong source—or nothing at all.
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Most operators track too many social platforms—here’s the cutoff
Running accounts on six platforms dilutes effort and muddles attribution. Here’s how to decide which channels deserve your time.
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WordPress image optimization plugins: lazy load vs. CDN rewrite logic
Lazy load and CDN rewrite plugins both touch your images—but they conflict in ways that break performance. Here’s how to stack them.
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Newsletter subscriber churn happens in silence—measure it weekly
Most operators check unsubscribe rates monthly. By then, you’ve lost the thread. Here’s how to track churn weekly and what the numbers reveal.
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Google Search Console filtered data exports cap at 1,000 rows
The CSV export button quietly truncates your query results. Here’s how to pull complete datasets without hitting the limit.
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WordPress auto-save interval: how often drafts get written to disk
WordPress saves drafts every 60 seconds by default. Here’s when to change it, how to override the interval, and what happens when two tabs fight.
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LinkedIn carousel PDFs get auto-compressed—here’s the resolution floor
LinkedIn recompresses uploaded carousel PDFs to a 1080px width cap. Here’s how to export for maximum clarity without wasting file size.
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Patreon video hosting compresses uploads—here’s the bitrate cap
Patreon re-encodes every video you upload. Here’s what you lose, when it matters, and how to route around it.
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Affiliate link cloaking plugins slow page load—here’s the redirect math
Pretty affiliate links add 40–150ms per click. How cloaking plugins work, when the redirect tax is worth it, and one faster alternative.
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Substack Notes vs. Beehiiv Boosts: when distribution costs more than it delivers
Platform-native discovery features promise free reach but charge in visibility, time, and often cash. Here’s the real cost breakdown.