Blog
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How search intent shapes every content decision you make
Understanding what searchers actually want changes how you choose topics, structure articles, and measure success.
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GA4’s traffic attribution window: why conversions appear, then vanish
Google Analytics 4 can show a conversion one day and remove it the next. Here’s how the attribution window works and what it means for your reports.
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Facebook Ads Library: how to spy on competitors (and when it’s useless)
The Ads Library shows every active ad on Meta’s platforms. Here’s how to use it for competitive research—and three scenarios where it won’t help.
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Loom’s async video workflow vs. live Zoom calls: when to record
Async video saves time — but only if you use it for the right conversations. Here’s when to hit record and when to schedule the call.
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Perplexity Pro vs. ChatGPT Plus: which research assistant to pay for
Both cost $20/month. Both cite sources. But they solve different problems for solo operators who need fast, accurate research.
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WordPress Heartbeat API: what it costs you and how to tame it
The Heartbeat API keeps WordPress feeling live, but it can silently drain server resources. Here’s when to throttle it and when to leave it alone.
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How to set up Amazon SES for sending your newsletter — a complete step-by-step guide
Amazon SES (Simple Email Service) is the cheapest reliable way to send a newsletter at scale. Ten cents per thousand emails. No subscription, no per-contact pricing. Big publishers run their entire mailing on it — Substack, Beehiiv, Mailchimp, Resend, Postmark — all of them sit on top of SES or similar AWS infrastructure underneath. The…
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Beehiiv’s referral program: how it works and when it backfires
The built-in referral system can accelerate growth or tank engagement. Here’s how the mechanics work and when to turn it off.
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Monetising a product is easier than monetising attention
Selling access beats selling eyeballs. Here’s why product revenue scales better than ads, sponsors, and attention-based models for solo operators.
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When to add Beehiiv on top of your WordPress newsletter (and when not to)
If you already run a newsletter on WordPress, the most common question you’ll see in the operator forums isn’t “should I switch to Beehiiv“ — it’s “should I also be on Beehiiv?”. The framing matters, because Beehiiv stops looking like a competitor to a WordPress setup the moment you treat it as an acquisition channel…