Blog
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Google Search Console’s Discover report: hidden traffic you’re missing
Google Discover drives millions of clicks you won’t see in your normal analytics. Here’s how to find them and what to do with the data.
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Pinterest’s API limits and when your automation will break
Pinterest’s rate limits trip up most automation setups. Here’s what triggers them, how to stay under the threshold, and when to bail on automation entirely.
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ConvertKit’s creator network: how it works and what it actually costs
ConvertKit’s built-in recommendation network promises free growth. Here’s what happens when you turn it on, who sees what, and the hidden costs.
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ConvertKit’s broadcast scheduling vs. send-time optimisation
ConvertKit offers two ways to time your sends. One is predictable, the other promises better opens. Here’s when each actually works.
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Klaviyo’s conditional split: when to branch flows and when to stay linear
Klaviyo’s conditional split lets you fork email flows based on behavior or data. Here’s when it’s worth the complexity—and when a single path wins.
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Why subscriber count is the worst metric to optimise for
Growing your list feels productive. But when subscriber count becomes your north star, you build the wrong business on the wrong foundation.
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The host that fixed our site at 11pm on a Sunday
12 minutes from broken to back online — why we host with BigScoots.
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Notion’s AI autofill: when to use it and when it ruins your data
Notion’s AI autofill feature can speed up database work or quietly corrupt your records. Here’s how it works and when to turn it off.
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WordPress CDN settings: what actually needs to be cached
Most CDN configs cache too much or too little. Here’s what to cache, what to skip, and how to avoid breaking your site.
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Stripe’s tax automation: how it works and when to turn it on
Stripe Tax promises automatic sales tax calculation and filing. Here’s what it actually does, what it costs, and when manual accounting still wins.