When you send a customer to a payment page, every logo, badge and footer message shapes whether they trust you or the processor. Some platforms let you strip their branding entirely; others lock it in place unless you’re on enterprise plans that cost more than most solo operators will ever pay.
Here’s what you control—and what you don’t—on the checkout pages you link to from emails, social posts and landing pages.
Stripe Checkout and Payment Links
Stripe offers two hosted options: Checkout (embedded or redirect) and Payment Links (standalone URLs you share directly).
On both, the Stripe wordmark appears in the footer by default. You can remove it—but only if you’re on a paid Stripe plan (Standard starts at 2.9% + $0.30 per transaction; no monthly fee, checked November 2026). The branding toggle lives under Settings → Branding → Checkout appearance. Once disabled, your checkout shows only your own logo and product details.
If you stay on the free tier, the “Powered by Stripe” footer stays. It’s small, but it’s there on every page.
Stripe also shows trust badges (card-network logos, security icons) near the payment form. You can’t remove those individually; they’re part of the checkout template. If you use Stripe’s embedded Checkout (checked November 2026) on your own domain, you control everything above and below the iframe, so the perceived branding shrinks further.
PayPal Standard Checkout
PayPal’s hosted checkout—what most solo operators use when they paste a button or link—always shows the PayPal logo in the header and footer. There’s no setting to remove it, even on business or premier accounts.
If you want a fully white-labeled experience, you need Braintree (PayPal’s separate payments platform, checked November 2026), which requires custom integration and approval. Braintree lets you hide PayPal branding entirely, but it’s not a plug-and-play link you can email—it’s an API you wire into your own checkout flow.
For most operators sending Payment Links, the PayPal logo is permanent.
Gumroad
Gumroad checkout pages show the Gumroad logo in the top-left corner and a “Powered by Gumroad” badge in the footer. You can’t remove either on the free tier (10% transaction fee) or the Gumroad Pro plan ($10/month, checked November 2026).
There’s no enterprise or white-label option. If you use Gumroad, your buyers see Gumroad branding on every page.
The trade-off: Gumroad’s checkout converts well because buyers recognise the Gumroad interface. The branding isn’t a bug—it’s a trust signal in niches where Gumroad is ubiquitous (indie SaaS, digital products, courses).
Lemon Squeezy
Lemon Squeezy’s hosted checkout always includes a “Secured by Lemon Squeezy” badge in the footer. Like Gumroad, there’s no plan tier or setting that removes it.
You can customize colours, fonts and your own logo in the checkout appearance settings (checked November 2026), but the Lemon Squeezy name stays.
If you use Lemon Squeezy’s API (checked November 2026) to build your own checkout on your domain, you control the branding entirely—but you’re also responsible for the UI, validation and payment-form plumbing. Most solo operators don’t go that route.
When branding matters—and when it doesn’t
If you’re selling to an audience that already knows you, processor branding matters less. A footer logo won’t kill a $29 ebook sale when the buyer clicked from your newsletter.
It matters more when:
- You’re running paid traffic to a cold audience, and trust is thin
- You’re positioning as a premium service, and a third-party checkout dilutes that
- You’re embedding checkout in a branded funnel, and visual inconsistency creates friction
In those cases, the extra cost or integration work to strip branding can be worth it. In most other scenarios—especially early on—it’s noise.
The non-obvious choice
If you want checkout pages you fully control without API wiring, and you’re already paying for something, Stripe on a paid plan is the cleanest path. The per-transaction cost is the same as the free tier; you’re just unlocking branding removal and a few other appearance toggles.
If you’re not paying anything yet and don’t want to start, accept that the processor logo will appear. Focus on the copy, the offer and the load speed instead—those move conversion more than a footer badge does.
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