Blog
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How to start an email newsletter in 2026 — without giving the platform a 10% cut
Ali Abdaal’s 14-minute primer on starting a newsletter holds up, except for the platform recommendation at the end. Here is the same walkthrough with a different answer to part three: run your newsletter from your own WordPress site, keep the subscriber list, skip the 10% revenue share.
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Gumroad’s variant pricing: when to use it and when it confuses buyers
Gumroad’s variant feature lets you sell multiple tiers of the same product. Here’s how it works, when it increases revenue, and when it just creates friction.
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Ahrefs’ traffic value metric: what it measures and why it misleads
Ahrefs calculates a dollar value for your organic traffic. Here’s how that number is built, when it’s useful, and when it lies.
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Zapier’s filter step vs. paths: when to branch and when to block
Filters stop Zaps cold. Paths let them fork. Here’s when to use each, how they affect your task count, and one mistake that wastes runs.
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Google Search Console’s Discover report: hidden traffic you’re missing
Google Discover drives millions of clicks you won’t see in your normal analytics. Here’s how to find them and what to do with the data.
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Pinterest’s API limits and when your automation will break
Pinterest’s rate limits trip up most automation setups. Here’s what triggers them, how to stay under the threshold, and when to bail on automation entirely.
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ConvertKit’s creator network: how it works and what it actually costs
ConvertKit’s built-in recommendation network promises free growth. Here’s what happens when you turn it on, who sees what, and the hidden costs.
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ConvertKit’s broadcast scheduling vs. send-time optimisation
ConvertKit offers two ways to time your sends. One is predictable, the other promises better opens. Here’s when each actually works.
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Klaviyo’s conditional split: when to branch flows and when to stay linear
Klaviyo’s conditional split lets you fork email flows based on behavior or data. Here’s when it’s worth the complexity—and when a single path wins.
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Why subscriber count is the worst metric to optimise for
Growing your list feels productive. But when subscriber count becomes your north star, you build the wrong business on the wrong foundation.