Blog
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How to set up Amazon SES for sending your newsletter — a complete step-by-step guide
Amazon SES (Simple Email Service) is a low-cost way to send a newsletter at scale. Its pay-as-you-go price is $0.10 per thousand emails (AWS SES pricing, checked 27 October 2026), with no per-contact pricing. It is a sending engine rather than a full newsletter platform. The trade-off: you set it up yourself. AWS doesn’t hand-hold.…
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Beehiiv’s referral program: how it works and when it backfires
The built-in referral system can accelerate growth or tank engagement. Here’s how the mechanics work and when to turn it off.
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Monetising a product is easier than monetising attention
Selling access beats selling eyeballs. Here’s why product revenue scales better than ads, sponsors, and attention-based models for solo operators.
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When to add Beehiiv on top of your WordPress newsletter (and when not to)
If you already run a newsletter on WordPress, the most common question you’ll see in the operator forums isn’t “should I switch to Beehiiv“ — it’s “should I also be on Beehiiv?”. The framing matters, because Beehiiv stops looking like a competitor to a WordPress setup the moment you treat it as an acquisition channel…
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Everything that breaks the first time you take a Stripe payment for your newsletter
An operator’s guide to Stripe — what it actually does, what it costs, the four concepts most newsletter operators trip over, and the pitfalls that turn into expensive lessons. Written for people already running a list, not for first-timers.
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ConvertKit’s visual automation builder vs. classic rules: which to use
ConvertKit offers two ways to automate subscriber journeys. Here’s when each makes sense and which one won’t trip you up at scale.
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Reddit’s new search deal with OpenAI: what it means for your traffic
Reddit’s expanded search partnerships could reshape how operators think about community content, organic discovery, and where to invest time building visibility.
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ChatGPT Canvas: when to write in the sidebar vs. the chat window
Canvas changes how you draft and edit with ChatGPT. Here’s when to use it, when to stick with the chat window, and one trick that saves hours.
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WordPress auto-updates: which ones to enable, which to avoid
Core, plugins, and themes can all auto-update. Here’s when each setting protects you—and when it breaks your site at 3am.
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How to Run Three Facebook Pages Without Touching Facebook
A practical guide to scheduling Facebook posts with Publer — why a scheduler matters more than the content, how to set one up in 20 minutes, and what to expect over the first month of running a Page on autopilot.