Google Discover drives millions of clicks you're missing

The traffic Google doesn't show you

Google Discover drives millions of clicks you won’t see in your normal analytics—here’s how to find them and what to do with the data.

The dashboard shows 4,200 visits last week. Your email drove 380, social sent 190, and organic search brought 2,100. That leaves 1,530 from “direct / none”—and you’ve been treating it as dark traffic for six months.

Except it’s not dark. Most of it is coming from Google Discover—the swipeable feed on Android home screens and the Google app—and Search Console has been logging every click in a report you probably haven’t opened. Here’s how to find that hidden traffic and turn it into a repeatable channel.

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