Blog
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Zapier’s table formatter: when to use it and when to skip it
Zapier’s table formatter can turn messy data into clean rows—but it’s slower and more fragile than you’d expect. Here’s when it’s worth it.
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What Postmark is, and how to use it with the One Two Three Send plugin
Postmark is the highest-deliverability email provider in the small/mid-volume market. For newsletters under 250,000 sends a month it’s the easiest path from “the email landed in spam” to “the email landed in the inbox.” Here’s the operator’s setup guide for using it with One Two Three Send.
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What Claude Code is, and how to actually use it in a small business
Claude Code is Anthropic’s command-line agent — a chatbot that can read, write, run, and debug code in your terminal. For a non-technical operator, it changes what’s worth building. Here’s the practical guide.
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SEO traffic is slower than you think — and faster than you fear
Most operators either give up too early or wait too long to diversify. Here’s what the timeline actually looks like.
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ConvertKit vs. Beehiiv: which platform fits your business model?
An honest comparison of two popular newsletter platforms. Pricing, features, monetisation tools, and who each is actually built for.
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WordPress object caching: what it is, when to turn it on, and why
Object caching can halve your database queries and speed up dynamic pages. Here’s how it works and when it’s worth the complexity.
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How to set up WordPress on DigitalOcean and install One Two Three Send
A step-by-step guide for newsletter operators. From a fresh DigitalOcean account to a sending newsletter in about 90 minutes, with notes on what to skip, what to size correctly, and what to never do on the droplet itself.
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Why your free archive is training people not to subscribe
An open archive feels generous. But the better-indexed it is, the more it teaches your best readers they don’t need to be on your list.
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How to use Amazon SES to send newsletters at scale
Amazon SES is roughly 10x cheaper than the alternatives, and once your monthly send count crosses about 50,000 you stop being able to ignore it. The playbook we wished we’d had when we moved: setup in the right order, the parts vendors don’t tell you, and what to do six months later when reputation problems…
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The opening line nobody reads (and why you keep writing it)
Most newsletters waste the first 10 words on apologies, hellos, or context. Here’s what to do instead.