Blog
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WordPress page caching: when dynamic content breaks static delivery
Page caching speeds up WordPress, but breaks personalized content, logged-in views, and dynamic widgets. Here’s what gets cached and how to fix it.
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Social media APIs throttle embeds differently than timeline requests
Embedding a tweet or Instagram post uses a separate rate limit bucket than fetching your own timeline—and it breaks in different ways.
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SEO keyword cannibalization: when it happens and how to fix it
Multiple pages targeting the same keyword can split your ranking power. Here’s how to identify cannibalization and consolidate without losing traffic.
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Newsletter preview text: what gets truncated and when it matters
Preview text character limits vary by client and device. Here’s what gets cut, how to test it, and when to frontload your message.
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Three ways affiliate link cloaking breaks and how to test it
Redirects fail silently. Here’s how to catch broken affiliate links before they cost you commissions.
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AI assistants forget mid-conversation—here’s what triggers it
Context windows drop recent messages when you hit token limits. Here’s how to spot it, what causes it, and how to structure prompts so you don’t lose work.
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Google Analytics 4 session timeout: what 30 minutes actually measures
GA4’s default 30-minute session timeout seems simple, but the mechanics behind it shift how you interpret engagement data.
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Productivity automation fail states: three ways workflows break silently
Zapier says it ran. Webhooks returned 200. But nothing happened. Here’s how to catch silent failures before they compound.
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WordPress REST API authentication: tokens vs. cookies vs. nonces
Three ways to authenticate WordPress REST API requests—and when each one breaks your workflow.