Blog - One Two Three Send

ConvertKit’s broadcast scheduling vs. send-time optimisation

ConvertKit offers two ways to time your sends. One is predictable, the other promises better opens. Here’s when each actually works.

Klaviyo’s conditional split lets you fork email flows based on behavior or data. Here’s when it’s worth the complexity—and when a single path wins.

Growing your list feels productive. But when subscriber count becomes your north star, you build the wrong business on the wrong foundation.

12 minutes from broken to back online — why we host with BigScoots.

Notion’s AI autofill feature can speed up database work or quietly corrupt your records. Here’s how it works and when to turn it off.

Most CDN configs cache too much or too little. Here’s what to cache, what to skip, and how to avoid breaking your site.

Stripe Tax promises automatic sales tax calculation and filing. Here’s what it actually does, what it costs, and when manual accounting still wins.

Understanding what searchers actually want changes how you choose topics, structure articles, and measure success.

Google Analytics 4 can show a conversion one day and remove it the next. Here’s how the attribution window works and what it means for your reports.

The Ads Library shows every active ad on Meta’s platforms. Here’s how to use it for competitive research—and three scenarios where it won’t help.